Effective Communication
Resources
Tools to Make Talking About Vaccines Easier and More Effective
As an advocate, you know conversations about vaccines can be tricky. We’ve collected a library of best practices and resources to inform how you can make your communication efforts effective. These resources focus on how to communicate about vaccines; if you’re looking for information about vaccines and vaccine-preventable diseases, head the Resources for Vaccine Advocates page.
Resource List
How to Talk about Vaccines
- WHO: How to Talk about Vaccines web page
- CDC: Talking to Parents about Vaccines web page
- Public Health Institute: Video Series: Communicating About Vaccines web page
- Public Health Communications Collaborative: Communicating with H.E.A.R.T. in Public Health 2.0 web page
- Public Health Communications Collaborative: Communications Tools web page
- Community Immunity: Talking about Vaccines web page
Vaccine Hesitancy
- Voices for Vaccines: Family Advocacy Toolkit web page
- Voices for Vaccines: Vaccine Hesitancy Toolkit web page
- Immunize.org: Need Help Responding to Vaccine-Hesitant Parents? (resource list)
- Rotary: How to Talk to Someone Who is Vaccine Hesitant web page
Vaccine Confidence
- ASHP: ASHP Vaccine Confidence Toolkit web page
- National Association of School Nurses: Building Family Confidence in the COVID-19 Vaccine web page
- University of Calgary Dept. of Pediatrics: Vaccine Confidence Toolkit web page
- UNICEF: Vaccine Messaging Guide (PDF)
Refutation Resources
- Vaccinate Your Family: Neutral Talking Points on Vaccine Safety and Regulation (PDF)
- Vaccinate Your Family: Vaccines: Decades of Research Supporting Safety and Effectiveness (PDF)
- Vaccinate Your Family: Understanding Vaccine Safety Monitoring Systems (PDF)
- Vaccinate Your Family: The Economic Case for Vaccines (PDF)
- Vaccinate Your Family: Understanding the Critical Role of the National Vaccine Injury Compensation Program (VICP) (PDF)
- Vaccinate Your Family: The Journey of Bringing a Vaccine to Market (PDF)
- Vaccinate Your Family: FAQs (Q&A sections on vaccine topics)
- Immunize Kansas Coalition: Resources to Answer Common Questions About Vaccines web page
- Cleveland Clinic: How Are Vaccines Developed and How Do They Work? web page
Training Courses
- Vaccinate Your Family University: Homepage for advocate training courses (free online courses)
- PHCC Academy: Courses for public health communications (free online courses)
- Health Equity Community Collaborative: Communication Training Series for Community Leaders (webinars)
- Voices for Vaccines: Becoming Trusted Messengers (free online course)
Speaking with the Media
- Vaccinate Your Family: Draft a Successful Pitch to a Reporter (PDF)
- Voices for Vaccines: False Balance in the Media web page
- NFID: 5 Key Reasons to Engage with Media web page
Social Media Engagement
- Vaccine Confidence Project: Social Media Listening and Engagement Toolkit (PDF slide set)
- The BMJ: How are Social Media Influencing Vaccination? web page
- Public Health Communication Collaborative: Evaluating Credibility in Social Media Posts web page